Project Optimal was born out of a personal passion for performance optimisation and a desire to help others feel better, work better, and achieve their goals. Our founder, Billy McFarlane, has always been committed to health and wellness. After experiencing the challenges of balancing a demanding career with the need for effective recovery, Billy sought to create a brand that provides holistic solutions for overall well-being.

Billy’s journey began with a deep interest in optimising performance through innovative methods like thermal therapy. With a focus on creating high-quality, portable products, Project Optimal offers comprehensive, protocol-driven solutions. Our mission is to make optimal performance accessible to everyone, ensuring that an active and fulfilling life is within reach.